CNBC Video of Google Settlement

CDD and PIRG (who?) complain about adCenter

I hadn't heard of the Center for Digital Democracy or the U.S. Public Interest Research Group, which isn't surprising since I am in Australia, but perhaps they need the publicity. They have complained about Microsoft adCenter and other online services that collect information. The PC World article says:

CDD Executive Director Jeff Chester called on the FTC to shut down new forms of online data collection until consumer safeguards are in place. "Consumers have the right to have the option to opt in [to data collection]," he said. "What is wrong with letting the consumers make decision about how their data is used?"

Privacy fanatics want to be totally anonymous unless they deem otherwise. It's a nice thought but most of them don't run businesses, so they ignore the notion that business owners just might be able to deliver better service if they can collect some information about their customers. Similarly, there is a whole personalisation and CRM industry out there telling business owners to serve different customers differently (look up Peppers & Rogers).

Given my background in marketing and being a user of PPC advertising, I am on the side of CRM but this isn't about me. When Microsoft launched adCenter, I applauded the ability to refine the demographic target audience for my ads. I don't want to waste my money on an anonymous audience but I don't want to know their names and personal details.

I wonder if these complainants are aware that Google also allows demographic targeting. Why didn't they pick on the larger player? Here is the quote:

Chester called online data collection "pervasive and ubiquitous" and said the two groups focused first on Microsoft because it has told potential advertisers its data collection techniques are better than those used by rivals such as Google and Yahoo.

How is this relevant to click fraud? It is, in the sense that to protect these privacy fanatics against phishing and other nasties (and advertisers from click fraud), someone needs to collect information, in this case, about the bad guys. I don't know if there is any way to identify the bad guys without collecting behavioural information!

I am active in running volunteer user groups and recently set up the Zune User Group. I used adCenter Labs to see what information was available about my target audience. Not surprisingly, I found that the target age group is <18,>

YAOAACF by San Jose Business Journal

No easy answers for advertisers suffering from online click fraud
By Mark Larson

Small businesses are increasingly turning to third party "click monitoring" companies as a way to help prevent being charged for the type of phantom business that recently cost Google Inc. $90 million in an Arkansas court settlement.

Nothing new here apart from exposure for a couple of companies.

MySpace: A Click Fraud Social Network?

IncrediBILL's Random Rants: MySpace: A Click Fraud Social Network?

Check out my fellow WW member's post exposing major web properties such as Blogger and YouTube for apparently ignoring posters who encourage clicking ads. Here are some YouTube posters who encourage clicks.

Clickprints on the Web

Wharton professor Balaji Padmanabhan and Yinghui Yang, a professor at the Graduate School of Management at the University of California, Davis have published a paper entitled, "Clickprints on the Web: Are There Signatures in Web Browsing Data?" They reveal how it is possible to identify unique users based merely on their browsing behaviour.

These professors are on the right track, but they are looking at finding click patterns of individuals more so than finding suspicious click behaviour. This could be useful for "confirming" that a single user at a multi-user IP address is generating invalid clicks.

AdSense publisher clicks ads on her site; sues Google

Now this isn't click fraud in the usual sense but a funny story about a woman whose AdSense account was cancelled because she admitted clicking ads on her own site. She mustn't have read the ToS or heard of the preview tool.

The thread in Geek Village is funny too.