Click fraud company sold for $21M

Litmus Media, which runs a click fraud company called ValidClick is the subject of a Letter of Intent to be bought for $21M by the Think Partnership. Follow the link for details.

Forget Click Fraud, Fix Technical Money Loss

IncrediBill makes an insightful post about the "hysteria" of click fraud and that it is a "dead horse". Be that as it may, he challenges the PPCSEs to fix technical issues such as:

1. Advertiser's site goes offline, so the clicks go nowhere.

2. A network issue leads to dead clicks

3. Accidental ad clicks

Check out his post.