Forget Click Fraud, Fix Technical Money Loss

IncrediBill makes an insightful post about the "hysteria" of click fraud and that it is a "dead horse". Be that as it may, he challenges the PPCSEs to fix technical issues such as:

1. Advertiser's site goes offline, so the clicks go nowhere.

2. A network issue leads to dead clicks

3. Accidental ad clicks

Check out his post.