IncrediBill makes an insightful post about the "hysteria" of click fraud and that it is a "dead horse". Be that as it may, he challenges the PPCSEs to fix technical issues such as:
1. Advertiser's site goes offline, so the clicks go nowhere.
2. A network issue leads to dead clicks
3. Accidental ad clicks
Check out his post.
04 December 2005
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Let's end click fraud. I'm conducting a survey on my blog that can help make click fraud more transparent. I put a link to your blog and I'd appreciate if you could reciprocate. And take the survey! Thanks much, M
http://clickfraudsurvey.blogspot.com/
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